Kids helping kids through
celebration, education and

  find out more
Welcome to Purple Cake Day

Hello. Welcome to Purple Cake Day!

It's not just about cakes – it's about kids helping kids all over the world.

“We learn about kids in other countries, and raise money to help them get an education,” says Skylar – Purple Cake Day student ambassador.

Yes, literally thousands of you have participated, learnt, celebrated, and fundraised for kids in Haiti, Nepal, Kenya and Vanuatu. We love hearing about your purple adventures.


You can get involved any day that suits however - just choose a day and GO PURPLE! 

Click here for ideas to get you started. Sign up to our e-news for updates.

Watch a short video: There are lots of exciting ways to get involved!


Purple Cake Day only exists because people like you, parents, teachers and children themselves decide to get involved. 

Our Mission

Purple Cake Day is about 'kids helping kids'. The activities celebrate and connect children around the world, helping them learn about their role in the global community, and grow their sense of compassion, respect and leadership.

Purple Cake Day is a charity event that supports children to receive the education they need to break the poverty cycle and create a better future for themselves, their families, and their communities.

"Purple Cake Day is a chance for children to learn about generosity, compassion and awareness of children less fortunate than themselves. Instilling these values in our children is priceless." - Dame Suzie Moncrieff, WOW®, Purple Cake Day Patron.

Who We Help: Purple Cake Day

At Purple Cake Day we know we can't do everything. That is why we are concentrating on supporting the wonderful Children of Haiti Project (COHP) - a transformative education project in Haiti. 

  • Children of Haiti Project: This trusted hands-on project brings quality education to children living in extreme poverty. A colourful "educational oasis" amid the dusty streets of Port-au-Prince, the aim is to take these students with very limited or no previous access to schooling, and provide them with good quality education through to Year 8 level. 
  • The outstanding success of the project has seen the school commit to taking the children right through to high school graduation, and Purple Cake Day aims to continue as a part of that.

What’s the Problem?

  • about 58 million children worldwide are not enrolled in school
  • millions more are in overpopulated classrooms without text books or qualified teachers
  • education accounts for just 2% of global humanitarian aid

What happens to children in poverty?

Without a quality education children face a bleak future, a struggle to survive and thrive.

  • 15% of the world’s children are involved in child labour, taking away their right to learn and play
  • 6 million children under 5 years old die each year, mostly from pneumonia, diarrhoea and malnutrition
  • 11% of girls are married before they turn 15, jeopardizing their rights to health and education
  • millions of children annually are forced into fighting in violent conflicts and suffer devastating physical and psychological damage that can often never be repaired

What’s the Solution?

Education is the proven single most important factor in reducing poverty. Girls and boys who learn to read, write and count will have more opportunities.

  • increased job and income potential resulting in economic growth for countries
  • better hygiene leading to healthier communities with lower rates of child mortality
  • respect for girls rights improving their own prospects and those of their families and communities
  • happier societies that foster peace not war

About Purple Cake Day

Purple Cake Day is a charity event that supports children worldwide to receive the education they need to break the poverty cycle and create a better future for themselves, their families, and their communities. NZ Registered Charitable Trust No. CC44756
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